We hear about social media constantly: who tweeted this, who instagrammed that, did you see her story, did you pin that decor idea? It’s enough to make your head spin. The digital world, especially with its fast-growing social media trends, is overwhelming. If it’s tough to navigate and even tougher to keep up with, why is social media so important? These days, social media is unavoidable. Almost everyone uses it – but there is a difference between using social media and using it well. And that difference is having a social media strategy.